Marketing Wing Consultancy https://www.marketingwing.com.au Marketing Consultants Perth Tue, 09 Oct 2018 06:18:08 +0000 en-US hourly 1 ../wp-content/uploads/2014/08/cropped-marketing-wing-1-32x32.jpg Marketing Wing Consultancy https://www.marketingwing.com.au 32 32 5 Key Things To Look For In A Marketing Consultant ../key-things-look-marketing-consultant/ ../key-things-look-marketing-consultant/#respond Mon, 10 Sep 2018 03:27:51 +0000 ../?p=2004 How do you choose the right marketing consultant for your business? See our quick checklist to help you decide.

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Marketing Consultants

Employing a marketing consultant can be the best leap forward your business takes. In a digitally driven world where new rivals seem to be popping out of cyberspace to steal your market share, businesses need improved marketing efforts to elevate their brand. But what should a company look for when selecting a marketing expert? Here are some key attributes to ask for when assessing your choices:

Experience

Gaining the support of a knowledgeable marketer can really boost your marketing results.  Rather than wasting resources trialling new campaigns with a tenderfoot newbie, gain solid support from a qualified and seasoned professional.  Having years of experience means that your top-notch marketer already knows what campaigns may work and what doesn’t. What’s more, they’ll know the tools and techniques that are required to improve your communications and customer experience. This valuable knowledge means that a business won’t waste time and resources on airy fairy campaigns or weak strategies that simply don’t get results.

Analytical and Creative Skill Set

Let’s take a quick look at the types of tasks marketing consultants do to create and implement effective marketing strategies for a business:

  • Create a detailed marketing plan
  • Determine marketing messages
  • Identify appropriate marketing channels to get the messages out
  • Execute and implement the marketing strategy
  • Monitor results and tweak campaigns where necessary

From the above, you’ll realise that a marketing consultant needs to have the right blend of analytical and creative skills. It’s fair to say that there’s little point creating a stunningly designed email campaign if you don’t measure its results. Equally, there’s not much point setting clear and measurable objectives and goals if you don’t have the creative flair to design social media posts that will evoke a response.

End to End Approach

Not only should a marketing consultant assist you develop and build marketing objectives and strategies that provide meaningful ROI. Your marketing consultant should help you implement the strategy or campaign. Great strategies are brilliant to start with, but you still need the time, resource and capabilities to put them into action and succeed at achieving your goals!

That’s why having an end-to-end Marketing Consultant is crucial to help you reach the next level of growth and success. Find a consultant who can not only suggest ideas but put them into action and report on the results.

Honesty

Having honesty, trust and open communication with your marketing consultant is so important. But it can be difficult to ascertain whether someone is an honest person at the initial meeting. Will this marketing consultant go along with your idea of purchasing an email marketing list that they know would be a waste of your marketing budget? Or will they be honest with you and tell you that ROI is generally low, and you’d be better off building your own list of potential clients that actually want to hear from you? Give them some scenarios or ask questions to find out if they can tell you examples of how they are honest with their current clients.  Being comfortable with your marketing consultant will ensure a fruitful and long-lasting partnership that brings value to your business.

Diverse Knowledge

Another important factor is ensuring your marketing guru has the capability to plan and implement various types of marketing strategies including:

  • Digital marketing
  • Email marketing
  • Social media marketing
  • Print marketing
  • Branding

A marketing consultant who is well versed in the above strategies will be able to deliver a complete and integrated marketing service. This will ensure that your marketing communications are able to reach the varied touch points that the audience finds important for customer conversion.

In essence, what you need to find is a ‘unicorn’ – a marketing consultant armed with the creative and analytical skills and experience in all main facets of marketing. Not just a digital marketing consultant. Not just a branding specialist. But an expert in an array of both online and offline marketing communications and strategies.

 

You may have other traits you’re looking for in a marketing consultant, so write these down for your own essential checklist. Finding the best marketing consultant to fit your business needs should now be a little easier. All the best!

Small Business Marketing Consultant Perth | Marketing Firm Perth | Marketing Consultancy Perth

Author: Helen Carbone

Helen Carbone is a marketing consultant in Perth, Australia and 0wner of Marketing Wing Consultancy. With over a decade of senior marketing experience under her wing, Helen’s career was built in the fast-paced retail sector. Helen has a wealth of knowledge to share, having assisted large and medium sized companies including Coles Myer Ltd, FPD Savills, Knight Frank and various other small businesses with their marketing needs.  View full profile >

Chat to Helen Carbone today if you’re seeking the support or guidance of a skilled marketing consultant. Schedule a complimentary 1 hour consultation to talk about your requirements.

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]]> ../key-things-look-marketing-consultant/feed/ 0 8 Email Marketing Tips for Success ../8-email-marketing-tips-success/ ../8-email-marketing-tips-success/#respond Sun, 05 Aug 2018 03:07:25 +0000 ../?p=1912 Here's some best practice techniques and tips for a winning email marketing formula!

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Email Marketing is one of the preferred strategies used by B2C and B2B marketers worldwide. Stick to these simple tips and best practice guidelines and you’ll be on your way to establishing a winning email marketing formula that works for your business. Take a look at our infographic then read below as we delve into each point in more detail.

Short & Clear Subject Line

Keep subject lines short (less than 50 characters) and clear. Don’t use tricks or clickbait to trigger an open, then leave your audience feeling annoyed that what they thought would be in the email, clearly isn’t! Otherwise your future emails may not get opened at all!

 

Keep it Simple

Keep text within your email to the point. Use persuasive language and a short reason why your audience should click on your landing page link. Talk your customer’s language and keep your emails concise.

 

Make it Valuable

Does your email provide value to the reader – whether it’s informational/educational, newsworthy, offer-driven or entertaining? Email campaigns without any value to the reader won’t last, and are indicative of low open rates and click through rates.

 

Landing Pages are Lead Generators

Are your landing pages geared towards generating you leads? Ensure you include prominent call to action buttons/forms/prompts, video/images to best promote your product/services and awesome text and content that tells, not sells.

 

Scrap the Poor Email Lists

Is your email list up-to-date and are all contact details correct? You want your sender reputation to be stellar to help you make it through spam filters. Avoid hard bounces and spam complaints by making sure that the recipients you’re sending to want to receive emails from you.

 

Use A/B Testing

Test, test, test to improve your email campaign. You can use A/B Testing to see what subject line, email headline, imagery, call to action prompt etc works best. Use a smaller test group to measure the response to one variable then send the bulk of the group the winning email!

 

Mobile Optimise

Once you’ve created your email campaign template, be sure to view it on several types of devices and email clients. This way you can ensure that your email looks amazing and functions correctly regardless of whether the audience views it on their mobile, tablet, PC or whether in Outlook or in Gmail.

 

Adhere to Privacy Act

Always provide an opt-out option on your email, along with pertinent company/sender information. These are just two of the things you’re required to do to abide by Australian Privacy Act rules. There are others relating to gaining the consent of your readers, so be sure you’re full bottle on the relevant guidelines.

 

Need help with email marketing ? Talk to Marketing Wing about how we can work together to create and manage an email marketing campaign that will focus on stimulating leads and sales. We’re a small, yet powerful Marketing Consultancy that can assist you with all facets of marketing.

Chat to Marketing Wing today about email marketing for your business. We service Perth small and medium size B2C and B2B clients across all industries.

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]]> ../8-email-marketing-tips-success/feed/ 0 How to Pick a Skilled Marketing Manager ../pick-skilled-marketing-manager/ ../pick-skilled-marketing-manager/#respond Sun, 15 Jul 2018 03:03:11 +0000 http://www.marketingwing.com.au/?p=1902 What are the traits to look for in a skilled Marketing Manager? Find out what skills are necessary in today's digitally driven consumer environment.

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Marketing has changed dramatically over the past decade, and continues to evolve as new marketing technology, tools and techniques are constantly introduced. Marketing Managers that provide complete marketing backing for businesses (a.k.a Unicorns!) need to have a creative side as well as an analytical side. This way they have the complete skillset to create engaging digital and offline marketing campaigns that are trackable and in line with achieving your business goals.

Here’s an infographic that summarises some of the traits to look for in a Skilled Marketing Manager. Take a read of each skill in detail further down.

ANALYTICAL SIDE

RESULTS TRACKER

It’s all well and good to create marketing campaigns, however unless your Marketing Manager sets targets and tracks results, there’s no way of knowing how well your marketing is doing. Tracking results helps to pinpoint aspects of a campaign that have exceeded expectations or may need tweaking or improvement. Without tracking results, your Marketing Manager could be wasting time and resources on strategies that may not be the best option for your business.

 

DATA EXPERT

With a smorgasbord of data now available, knowing what information to analyse and when is part of a Marketing Manager’s weekly or monthly routine. Finding out information and statistics on your customer base and rivals is par for the course for any Marketing Manager. Interpreting the data and making use of interesting shifts in behaviour ensures your marketing remains responsive to consumer needs.

 

STRATEGY PLANNER

A skilled marketing manager will do their research and formulate a solid plan before jumping into any type of marketing campaign. Whether it’s an email campaign, website or digital advertising project they’re working on, without a plan and course of action, there’s no thought or rational process to follow. Without proper planning, your marketing can go off-course and fail to hit any targets.

 

CREATIVE SIDE

GRAPHIC DESIGNER

A skilled Marketing Manager should demonstrate the creative flair in designing stunning, attention grabbing visual content. You want your marketing to appeal to your audience, reinforce your brand strategy and leave a lasting impression. With an artistic Marketing Manager at your disposal, your marketing collateral will remain impressive and relevant, and more likely to generate the response that you want.

 

CONTENT WRITER

The ability to use creative writing or masterful copywriting skills to create content is paramount in today’s inbound marketing driven environment. Customers search for information everyday so you want your messaging to talk the language of your customer and tell a story about your brand. Having a creative content writer at your beck and call means that you’ll always be communicating brand or product information with your customers in the best possible light. You need your messaging to persuade and appeal to your target audience at every opportunity.

 

LEAD GENERATOR

A skilled Marketing Manager needs to use a number of initiatives to generate leads. They should be in tune with all the traditional avenues and digital options available, and determine what methods are best to invest time and money in.  Using best practice techniques for lead generation is also imperative to ensure that strategy implementation is successful.

 

Any skilled Marketing Manager would agree that their role has evolved into a juggling act of balancing analytical skills and creative skills. When you outsource your marketing to Marketing Wing, you have the assurance that you’re always serviced by a seasoned Marketing Manager who exhibits all of the above important skills. Your Marketing Manager is also an Australian Certified Practicing Marketer, assessed and reviewed by the Australian Marketing Institute. This gives you the peace of mind that your Marketing Manager keeps abreast of new marketing tools and techniques, staying on the pulse of the ever-changing marketing landscape.

Read more about our outsourced marketing manager services. It’s the perfect solution for those businesses that either don’t have the resources, space or workload to warrant a full-time, in-house Marketing Manager. Our outsourced Marketing Manager solution provides companies with flexibility and will help you save staff and overhead costs.

Chat to Marketing Wing today about outsourcing a skilled Marketing Manager for your business. We service Perth small and medium size B2C and B2B clients across all industries.

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]]> ../pick-skilled-marketing-manager/feed/ 0 Content Marketing Fuels Growth ../content-marketing-fuels-growth/ ../content-marketing-fuels-growth/#respond Sat, 16 Jun 2018 17:15:14 +0000 http://www.marketingwing.com.au/?p=1708 Find out why content marketing is one of the most powerful strategies and how you can get started

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content marketing fuels growth

Content marketing is an integral strategy for any business competing in today’s digitally driven environment. It’s a marketing approach that involves the creation of high quality, valuable content. The aim of this content is to attract and engage with a specific target audience, to drive profitable customer action. Content marketing provides you with the ability to reach your marketing and business goals. Simply by giving customers the information they want, when they want it, on the channels they use.

How is Content Marketing different to Traditional Marketing?

It differs to traditional marketing (commercials, direct mail etc) in that instead of ‘pushing’ your product to the customer, content marketing ‘draws’ a customer to your business. This is achieved by creating content that helps to solve their problems.  Did you know that shared content is actually 1.5 to 2 times more likely to influence customer behaviour compared to a traditional TV commercial? You may or may not also be aware of the fact that today’s consumer is more responsive to content marketing rather than traditional marketing.

Content marketing comes in many forms and is published or distributed through a range of media.  Your website or blog, your social media pages and your customer database provide ideal avenues to gain desired actions from new and existing customers.

How do you get the best results from Content Marketing

Shoppers are now using on average 10.4 sources of information to make a purchase decision. It’s therefore understandable that in today’s competitive online landscape, it’s crucial to have an integrated content marketing approach.  This can be accomplished by creating a range of content types that appeal to your customers at each stage of their path to purchase. So it makes sense to start by developing a solid plan and strategy, as the first step to success. Once established and you’ve begun distributing your content, there are various tools available to track and measure success.

How to get started with Content Marketing

Once you’ve identified your target audience, get in touch with Marketing Wing to begin formulating a content marketing strategy. One that suits your business needs and your budget.  We’ll begin by taking the time to get to know your organisation, your key business objectives and your customers.  We can then tailor a plan for your organisation that includes channel selection, suggestions for original content, optimal frequency, search optimisation and measurement.  After completing your plan, it’s time to start producing original content to drive engagement, leads and sales. Marketing Wing provides a range of content creation services including email marketing, website marketing, blogs, social media marketing and more.

Get in touch with us today and see how you can gain expert assistance with content marketing. Or schedule a complimentary 30 minute consultation to discuss any of your marketing needs.

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]]> ../content-marketing-fuels-growth/feed/ 0 10 Facebook Do’s & Don’ts for Business ../10-facebook-dos-donts-business/ ../10-facebook-dos-donts-business/#respond Sat, 05 May 2018 05:55:32 +0000 http://www.marketingwing.com.au/?p=1606 Get the lowdown on what you should and shouldn't be doing on Facebook for better engagement and results.

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facebook do's an dont's

10 Facebook Do’s & Don’ts for Business

Facebook continues to hold the no. 1 spot as the social media channel of choice by Australian and worldwide consumers. Most businesses have cottoned on to the fact that it offers an effective medium to regularly communicate with and reach their audience. But are businesses doing it right? Take a look at our top 10 do’s and don’ts to help improve engagement and results.

Do this…

MAKE IT POP

Like the saying goes – a picture tells a thousand words! Use relevant photos, videos, GIFs and graphics to get attention. Video is the most engaging by far!

STELLAR CONTENT

Give your followers value with inspirational or informative content, like industry news, hot topics, contests or giveaways. Or make them laugh, smile or cry with entertaining or sentimental posts. Find out what content resonates with your audience and use it!

SHORT & SNAPPY

Don’t lose your audience’s attention with too much text. Keep it short, sweet and to the point for the time poor consumer. Less is best to get the message across!

CONSISTENCY IS KEY

Keep your branding flowing throughout your social media pages to instantly become recognisable in the crowded newsfeed. This helps boost brand/product recall too.

GET SOCIAL

Show you’re interested in your followers by tagging, commenting and sharing their posts. This is a sure way to show they’re valued and helps spark engagement. Get them involved by posting an interactive quiz or poll.

 

Not this…

ANNOY & DESTROY

Posting more than twice a day can be annoying to your followers, which may lead them to unfollow or hide your posts from their newsfeed. Pick your best content rather than publishing too many posts and schedule them when your audience is most likely to be on Facebook.

HASHTAG HORROR

Using 1-3 hashtags is best practice. Any more and it can become distracting plus loses its effectiveness. They’re not needed for every single post either!  Use them intelligently.

IT’S NOT PERSONAL

Sharing personal or intimate issues like relationship problems or health issues is unprofessional and irrelevant to your readers. Just don’t go there!

DON’T OVERSELL

Follow the rule of 5 non sales related posts for every 1 sales related post.  Use the 4-1-1 philosophy: 4 pieces of influencer content, 1 piece of original/brand created content, and 1 piece of sales related content, and you’ve got the winning formula for balanced content. Remember, too many sales posts can put followers off.

NO AIM, NO GAIN

Without setting clear objectives for your Facebook strategy and KPI’s to track success, there’s no way of measuring how you’re doing.  You could be doomed to fail without a plan!

 

What is your business getting right on Facebook? Share your campaign or communications success or anything you’ve learned with other fellow SME’s. Leave your comments below.

If you need help with your marketing planning, strategy formulation or implementation, get in touch with Marketing Wing today! See how we can help with outsource marketing solutions, creative marketing services and marketing planning.  All the best with your Facebook marketing!

Schedule a complimentary 30 minute discussion to talk about your marketing needs.  Complete the form below to discover how we can assist you market your business better!  

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]]> ../10-facebook-dos-donts-business/feed/ 0 Important Website Metrics ../important-website-metrics/ ../important-website-metrics/#respond Sat, 21 Apr 2018 02:51:22 +0000 http://www.marketingwing.com.au/?p=1592 Tracking Google Analytics metrics is free, efficient and valuable for any business. Find out how your business can benefit and get free tips to improve your marketing.

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Important Website Metrics

Tracking the more important website metrics is essential for any business.  At first, Google Analytics may seem like a mind-boggling task. There are so many different reports, statistics and metrics to view, let alone comprehend and analyse.  Try to focus on gaining a good understanding of the following important website metrics.

Regularly review each and you’ll gain the data you need to assess how your website and your content is performing.  Amend, tweak and add to your website content regularly to improve performance. Then analyse again to measure effectiveness.

Using Google Analytics is a sure way to help you improve conversions via your website.  So let’s look at the following key metrics to get you started:

Important Website Metrics

Traffic Sources or Acquisition

The first and most obvious metric you’ll want to track is how you received the traffic in the first place! How did the visitor find you or where did the visitor click, to arrive at your website?  There are four primary sources of traffic that google tracks:

Direct: visitors that have found your website through typing in your exact URL into the address bar of their browser.

Organic Search: visitors that have used specific keywords/search query to find your website.

Social: visitors that have arrived at your website after visiting one of your social media pages.

Referral: visitors that found your website by first visiting an external blog or website that mentioned your website.

The above 4 are all important website metrics to monitor. A worthwhile question to ask yourself is – Which of the above categories is driving the most clicks to your website?  And how does this change per month or during your campaigns? By knowing what your average category metrics are, you can assess the success of social media campaigns or referral sites on a broader level.

Take a deeper look at your social visitors and assess metrics for each social media channel. If you’re paying for referral websites, how are these fairing in comparison to your free referral websites? You can even delve further into each category and view the pages that are visited by each.  Your social visitors may display different behaviours to your organic search visitors, i.e. they may visit less pages.  This insight would suggest that you may need to change your content strategy on social media channels.  For example, ensuring appropriate call to action prompts are included on the 1st or 2nd page interaction if less pages are viewed.

New versus Returning Visitors

It’s imperative to gain new visitors, but equally vital to get people coming back to your website. This is especially true for online stores that rely on repeat customers for a large proportion of their profits.  Take a look at the behaviour of both types of users.  What’s the bounce rate, conversion rate, average time spent and the number of pages viewed on your website? These are important website metrics.  As a general rule, returning visitors should show better results, proving you’ve made it worthwhile for them to return.  Hone in on where your new visitors are located and ensure you assess metrics for your specific region by filtering the data. Then you’ll be able to more accurately assess results.  For instance, if you’re a local supplier and have a high overall bounce rate, you may find this is skewed by the drastically higher bounce rate for overseas visitors.

What is the conversion rate for your returning visitors and how can you increase it?  We’ll cover conversion rates further down. However, if your conversion rates are low, an idea would be to offer an incentive or coupon code for returning visitors as a strategy to increase results and sales.

Bounce Rate

How many customers didn’t interact with your website?  If a visitor arrives on your website and instantly clicks off your site or shows no interaction with the landing page, this is known as a bounce.  You want to do everything in your power to minimise bounce rate.  A high bounce rate can be indicative of several issues. These include (but are not limited to) poorly written or unconvincing content, poor website design, irrelevant or weak sources of traffic, poor usability or lengthy load times.  It could also signal that your meta description needs improvement, as it may not be representing the content on the landing page accurately.

It is common for blogs to have a higher bounce rate than product or services pages.  This can be due to visitors only having an interest in the information contained within the blog, and then moving onto another blog to continue their research.

Top 10 Landing Pages

What are your top 10 landing pages?  A landing page is the first or initial page that a visitor views when first entering your website.  Visitors can enter your site through a blog or other page, and may not necessarily enter via your home page.  Assess your top 10 landing pages and ensure they are successfully leading visitors onto other relevant website pages or provide an obvious call to action. This can be signing up to a newsletter, making an online purchase, downloading further information or making contact with you.  Your top landing pages can show you what topics or blogs are more valuable to your target market.  You can use this data to add more relevant content to your website, by introducing new blogs or pages.

Behaviour Flow

The behaviour flow report highlights the path that visitors take when navigating your website. Which pages are mostly viewed after the initial landing page? What’s the bounce rate for these pages?  If there are a large percentage of drop offs on the 1st or 2nd interaction, you may need to revise your content.

You can also add segments to this report by looking separately at the behaviour of your organic traffic, returning visitors or bounced sessions. This can signal specific pages of importance to returning visitors for example, in comparison to new visitors.  What pages are new visitors exiting before they reach your contact page or another destination page? If there are too many pages navigated and no conversion made, it may be time to revise your content.  Visitors could be finding it difficult to find the information they are looking for, or there may not be sufficient or clear call to action prompts on pages viewed.

Search Queries

It’s very useful to find out the actual search queries that triggered impressions.  A search query is the search term that a visitor types into their browser or search bar when researching a product/service.  This can be invaluable information, as you want to ensure your website includes relevant search queries that lead to conversions or visitation to your website. Search queries can reveal new keyword ideas for you to use within your website, either on a new page or on existing pages.

The ‘Queries’ report under ‘Acquisition/Search Console’ is a helpful report for you to assess how your website is ranking for specific search queries. This report can also pinpoint a need to revise your meta description for any specific search query that is not performing well (evident by a lower click through rate). Optimising meta descriptions is very important to your website SEO.

Conversion Rate

Prior to gauging your website’s conversion rates, take time to set up specific goals that measure how well your site is achieving your target objectives.  Without setting goals and analysing your conversion rate, it’s virtually impossible to effectively evaluate the success of your website or marketing campaigns.  Once you have set up any of the following types of goals, you’ll be able to measure the number of conversions and the conversion rate for your website.

Destination goal: visitor arrives at a specific page on your website, i.e. ‘thank you’ page after registering or completing a form or purchase.

Duration goal: setting a goal for visitors to spend a specific amount of time on your website, such as 5 minutes or longer spent on website.

Pages/Screen per session: a specific number of pages or screens you would like visitors to view, i.e. 4 pages have been viewed.

Event: a specific action has been taken by the visitor, i.e. played a video, clicked on an ad, made a social recommendation.

 

Use Google Analytics to effectively measure the performance of your website.  If you feel you need additional training, there are some helpful courses provided in Google’s Analytics Academy. They’re free and will get your Google Analytics knowledge up to speed in no time!

Once you’re comfortable with using the platform, take the time to set up custom reports and a personalised dashboard for your business, that summarise some of the most essential metrics above. There’s also a range of custom reports, dashboards and segments available for you to import, already created by other users.  You can access these for free from the Google Analytics Solutions Gallery! Take the time to get to know your Google Analytics web analytics service and you’ll benefit from the boundless supply of information it brings your business.

What important website metrics do you find the most valuable to track to assess performance? Leave your thoughts and comments below.

For marketing advice, outsourced marketing management support or any marketing campaign, call on Marketing Wing. We help small and medium size businesses in Western Australia with a range of marketing services. For more information, visit our Outsource Marketing, Marketing Plans, Responsive Website Design or Marketing Services page.

Schedule a complimentary 30 minute discussion to talk about your marketing needs.  Complete the form below to discover how we can assist you market your business better!

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]]> ../important-website-metrics/feed/ 0 Infographic: 5 Easy Steps to Logo Design ../infographic-5-easy-steps-logo-design/ ../infographic-5-easy-steps-logo-design/#respond Sat, 17 Mar 2018 01:20:23 +0000 http://www.marketingwing.com.au/?p=1520 What's the process for professional logo design? View our Infographic that explains it in 5 simple steps.

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Easy Steps to Logo Design | Marketing Wing Consultancy Perth

Looking to rebrand or launch a new business? Your logo is one of your most valuable assets. Creating a new logo design is easy with Marketing Wing’s 5 simple steps. Our marketing specialist guides customers along the way to make informed decisions about what does and doesn’t work when it comes to creating a memorable and timeless logo.

Take a look at our Infographic below that explains our process in 5 Easy Steps.

Find out more about our professional and affordable Logo Design and Branding services. Or contact us today to get a quote for your new logo or brand refresh. We have logo and branding package options to suit your marketing and business needs.

Logo Design Steps | Marketing Wing Consultancy Perth

If you need help with your marketing planning, strategy formulation or implementation, get in touch with Marketing Wing today! See how we can help with outsourced marketing, creative marketing services and marketing planning.  All the best with your Facebook marketing!

Schedule a complimentary 30 minute discussion to talk about your marketing needs.  Complete the form below to discover how we can assist you market your business better!

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]]> ../infographic-5-easy-steps-logo-design/feed/ 0 Powerful Pages for Small Business Website Success ../small-business-website/ ../small-business-website/#respond Sun, 25 Feb 2018 23:59:24 +0000 http://www.marketingwing.com.au/?p=1463 Essential website pages to get you the best return.

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Small Business Website Success | Marketing Wing Consultancy Perth

What pages in a website do customers visit the most? What information is imperative or influential to customers? It’s no surprise that your Home page is the most critical page of your website.  It’s generally the first page a viewer lands on when searching for or referred to your website from an outside source. Getting it right is essential and leveraging it to guide customers further into your website is paramount to generating leads or sales.

But what other pages do customers expect to see on your website? Which pages will give them the information they need to make an educated decision to move forward with your business? What will entice them to gain a quote or take that big leap to buy from a business they’ve never used?

Here is a list of fundamental pages to include on every small business website, to satisfy a potential customer’s information needs…

Home

Content on your home page needs to be compelling and engaging to initially create attention and elicit enough interest to draw them deeper into your website pages.  You may only have a few seconds to dazzle them with a summary of what you offer and how you can help them.  If your home page doesn’t visually impress or if it fails to meet their search criteria, they’ll bounce right off your site and onto another one that does!

 

About Us

This page is self-explanatory and gives your business the opportunity to cleverly boast about all the factors that make your brand unique. It’s the perfect page to throw in a spiel on your competitive advantage. Of course telling a story about your history is constructive as it will help paint a picture of your experience and influence within your industry.  Introduce potential and existing customers to your team. If there’s a few staff members to feature, you can split this section into two separate pages to describe the business and its team in greater detail.

 

Product/Service Pages

These are probably the most important pages to perfect. This is where you need to effectively promote your range of products or services in a way that’s competitive and reflective of your brand strategy, company size and overall offer.

If you sell a vast number of products/services, it’s best to categorise them into separate pages (i.e. one category per page).  This way you can then list or feature individual products/services on each category page. If you wish to promote a greater amount of product detail, link to separate product pages.

What’s crucial here is to not ‘over-simplify’ your products or services section by only having one or two pages with limited information. You may think it’s a good idea to save money and time on creating more website pages, however this will be detrimental to your website. You cannot generate leads or sales with inadequate product/service information. This will also have a terrible effect on page SEO (search optimisation) as it’s optimal to focus on 1 or 2 keywords per page.

Your website needs to advertise your products and services in a compelling and appealing manner. If you limit information on your core products/services, this will only limit your website’s potential for success.

 

Contact Us

Provide them with all the different ways they can get in touch with you on this page. Your email address, phone number and location map (if you have a physical store location) is expected. Keep in mind that there are some customers that may prefer to send a group email to 2 or 3 potential suppliers.  This is why publishing an email address is a good idea as it makes it convenient for customers to select your business for their quote request group email!  It’s also recommended that you position your email, phone number and social links on your footer for quick access.

 

Blog

If you haven’t yet realised the potential of well-written blogs, you could be losing potential customers! Blogs are helpful for businesses in 3 ways – elevating your SEO, positioning your business as a thought leader and helping to gather leads. Read our blog (link here) for more information. Be sure to have at least 4-5 blogs on your website to start you off and add to your blog library as regularly as you can.  For a small business with limited time and budget, it’s suggested that you introduce a new blog to your repertoire at least once a month. This encourages repeat visitation to your website!

 

Testimonials

If you’re a new business or have yet to build high brand awareness amongst your target market, testimonials prove particularly useful in establishing credibility. Positive client feedback provides new customers with reassurance that you’re doing a great job, so this can give them the encouragement they need to try your product/service.  Be sure your testimonials are authentic and substantiate them by including verification such as name, title, business name and location -whatever is relevant to your type of business or customer.

 

Client Case Studies/Examples

Provide examples of how you help other customers. This is even more powerful than testimonials, as there is more detailed content on these pages to illuminate what your business can accomplish. Here you can showcase examples of your work and provide a list of the types of products or services you provided to each client to solve their particular needs. This is a smart approach to prompt customers to realise there may be additional ways you can help them that they may not have otherwise thought about.

 

 

FAQ

Offering customers answers to Frequently Asked Questions is especially useful for companies that sell products or services directly from their website. Consider what questions you get asked by potential customers over and over again and include these in this section. For example, providing information on the process, delivery, returns, options, inclusions, guarantee, warranty and exclusions helps to answer common questions or concerns. Given most people choose to shop online to save time, excluding such necessary information on your website can lead to customers looking elsewhere for their answers.

 

Privacy Policy

This page lets your visitors know that their privacy is important to you. It details what information you collect, how it is used, limitations on links to other sites, cookies and access to information. This page is fairly standard and provides your visitors with faith that they are using a reputable site that adheres to local privacy laws.

 

Other pages you may wish to include (depending on your business) are:

A Booking or Sign-up Form

ie to place a booking via your website or to sign up to a newsletter as part of a lead generation strategy.

Photo Gallery

Relevant for businesses that offer products/services of a visual nature and have lots of quality photographs to feature.

Events Calendar

Perfect for bars, pubs, organisations or businesses that run regular events or webinars as part of their marketing program.

 

Marketing Wing specialises in developing responsive CMS and Ecommerce websites for small business. We work with clients to ensure that all relevant information concerning their business and products/services is optimally presented to maximise return. Marketing Wing provides content marketing and copywriting services to produce websites that are beautifully designed and professionally written. We offer our services at a reasonable price for Perth small business owners and operators. Contact us today or find out more about our website design service.

Schedule a complimentary 30 minute discussion to talk about your marketing needs.  Complete the form below to discover how we can assist you market your business better!

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Unsolicited sales/commercial related emails are not wanted, therefore are not to be delivered via our email address or the above form.

The post Powerful Pages for Small Business Website Success appeared first on Marketing Wing Consultancy.

]]> ../small-business-website/feed/ 0 How a blog can elevate your business ../blog-can-elevate-business/ Thu, 25 Jan 2018 04:34:04 +0000 http://www.marketingwing.com.au/?p=1450 3 significant advantages blogging can provide any business.

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How Blogging Can Elevate Your Business | Marketing Wing Consultancy Perth

This is essential reading for those small businesses out there that may not recognise just how useful a good blog can be for marketing a brand. On the surface, you may regard a blog as merely providing a good article, news piece or information resource for digestion at a readers’ leisure.

So why are the majority of marketers creating and disseminating blogs?  The answer is simple. It’s due to a blog’s ability to engage with readers and elicit a response or incite further action.  In order to generate the desired reaction, it’s vital that businesses understand that blogs need to be well-devised, professionally written and planned.  They must also offer your new or existing customers helpful or interesting insights, tips, advice or more detailed product or business information pertinent to their needs.

Let’s delve further into answering the question: how does a blog enhance your business success…

 

Helps improve website SEO

Blogging is an inbound marketing strategy, used as a tactic by marketers to lead more customers to a website and/or to redirect a reader towards other website pages.  These other pages within your website may focus on promoting specific products or services or more detailed business information.

Consequently, when you create a blog, it’s beneficial to focus on using relevant, popular search terms that your target market is currently reading about.  This will help guide greater organic traffic to your web page. Equally important is raising the visibility of your blogs.  For example, by sharing on social media and other newsworthy websites, as this can increase click-throughs to your website.

Blogging, when executed correctly can also be used as a strategy to increase traffic to your website for more targeted keywords. These may be keywords that you wish to home in on, that are not currently featured as focus keywords on your existing website pages.

Blogs can therefore improve your website SEO by not only increasing the possibility of website visitation, they can also help improve your website’s relevancy for specific targeted keywords or phrases to guide customers to your website.

 

Assists to increase leads

Producing a blog gives any business the opportunity to gather contact information from potential customers. Once gained, you then have the ability to convert them into qualified customers through the execution of a compelling email marketing campaign.

The key to building this profitable database is providing a valuable incentive to join or provide their contact details. For example, you could entice a reader to provide their email address in exchange for receiving a complimentary offer, service or downloadable content that is more valuable to them or provides further information than the blog they have just read.  This could be in the form of a free e-book, fact sheet, webinar, trial or cheat sheet.

Growing an interested database of potential customers, and using relevant content that helps guide them through their purchase journey is a growing tactic used by large and small companies worldwide.

 

Positions your business as a thought leader

Producing a blog gives any business the opportunity to gather contact information from potential customers. Once gained, you then have the ability to convert them into qualified customers through the execution of a compelling email marketing campaign.

The key to building this profitable database is providing a desirable incentive to join or provide their contact details. For example, you could entice a reader to provide their email address in exchange for receiving a complimentary offer, service or downloadable content that is more valuable to them or provides further information than the blog they have just read.  This could be in the form of a free e-book, fact sheet, webinar, trial or cheat sheet.

Growing an interested database of potential customers, and using effective content that helps guide them through their purchase journey is a growing tactic used by large and small companies worldwide.

 

Blogging is a strong marketing tool, utilised to engage with an audience to generate a response. Talk to us about getting started with blogging or improving the content of your current blogs for greater success.  We provide blog creation services including copywriting and content marketing, responsive website development, website management and social media marketing services for an integrated marketing approach.

Schedule a complimentary 30 minute discussion to talk about your marketing needs.  Complete the form below to discover how we can assist you market your business better!

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Unsolicited sales/commercial related emails are not wanted, therefore are not to be delivered via our email address or the above form.

The post How a blog can elevate your business appeared first on Marketing Wing Consultancy.

]]> 3 Tips to Market Small Business Better ../market-small-business-better/ ../market-small-business-better/#respond Tue, 04 Jul 2017 05:05:59 +0000 http://www.marketingwing.com.au/?p=1067 How any business can succeed with marketing

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marketing your business better|market small business better

Whatever your business is selling and no matter how your company may be performing at any given point in time – one thing should never change – how well you’re marketing your business. Here are 3 tips for any small business to improve their current marketing efforts:

  1. Follow a well-devised Plan

How effectively you are marketing your business all starts with having a solid plan in place. A marketing plan that outlines your marketing goals or objectives, your current situation and environment and the recommended steps you should take to achieve those goals are all equally important for you to establish or re-evaluate. This will ensure that your current marketing efforts are actually focussed on achieving specific outcomes that benefit your short or long term success and are not just ad-hoc tactics that you have decided to complete or that may have been sold to you by outside advertising or media representatives.

  1. Competitive Marketing Strategies

Small businesses need to start thinking bigger when it comes to marketing. To be a top competitor within your industry, your marketing needs to remain competitive and strategic.  Creating well thought out tactics that capture the needs and attention of today’s digitally driven consumer and helping them on their purchase path will lead to success. Marketing has changed dramatically over the past decade, as consumers have become more reliant on online resources and information for their purchase decision. Those small businesses that are lagging behind when it comes to having a persuasive, professionally designed website, a strong online presence or an engaging social media strategy are undoubtedly losing sales to competitors who are keeping up with current consumer behaviour. Your offline communications aren’t any less important. Brochures, business cards, signage and print collateral that don’t reflect your brand or communicate the right information aren’t doing your business any favours.

  1. Effective Strategy Implementation

Small business marketing must incorporate a starting point – the course of action that’s best for your business – via your marketing plan. Once your plan is completed including well-rounded marketing tactics to commence implementing, it’s time to successfully complete the strategies. Do you have the expertise to complete what’s required or do you need outside help? Unfortunately, merely having a website or a corporate brochure is not good enough anymore when your competitors are all doing the same. Your website, online marketing communications and print collateral need to stand out, consistently reflect your brand and provide answers to possible questions your potential customer may be asking. How do your marketing efforts rate against your competitors? Is your marketing collateral hitting the mark in order to convert leads into sales?

 

How well do you think your business is achieving these 3 criteria? Gaining the expert assistance of a professional marketer may be what sets your marketing efforts apart from your competition. Marketing Wing can provide integrated marketing solutions for small business. We can give you the direction and ideas for marketing that your business may currently be lacking. We can assist with the completion of various marketing strategies that you may not have the time or experience to perform in-house. From digital marketing strategies to print advertising or social media marketing, we specialise in various marketing initiatives to build your brand and generate new leads. Read more about our

outsource marketing solutions,  creative marketing services or our marketing plan options to see how we can best help your small business.

Schedule a complimentary 30 minute discussion to talk about your marketing needs.  Complete the form below to discover how we can assist you market your business better!

[contact-form-7]

Unsolicited sales/commercial related emails are not wanted, therefore are not to be delivered via our email address or the above form.

The post 3 Tips to Market Small Business Better appeared first on Marketing Wing Consultancy.

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