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How a blog can elevate your business

By Helen Carbone,

August 25, 2017

Blog

How can a simple blog elevate your business?

This is essential reading for those small businesses out there that may not recognise just how useful a good blog can be for marketing a brand. On the surface, you may regard a blog as merely providing a good article, news piece or information resource for digestion at a readers’ leisure.

So why are the majority of marketers creating and disseminating blogs?  The answer is simple. It’s due to a blog’s ability to engage with readers and elicit a response or incite further action.  In order to generate the desired reaction, it’s vital that businesses understand that blogs need to be well-devised, professionally written and planned.  They must also offer your new or existing customers helpful or interesting insights, tips, advice or more detailed product or business information pertinent to their needs.

Let’s delve further into answering the question: how does a blog enhance your business success…

 

Helps improve website SEO

Blogging is an inbound marketing strategy, used as a tactic by marketers to lead more customers to a website and/or to redirect a reader towards other website pages.  These other pages within your website may focus on promoting specific products or services or more detailed business information.

Consequently, when you create a blog, it’s beneficial to focus on using relevant, popular search terms that your target market is currently reading about.  This will help guide greater organic traffic to your web page. Equally important is raising the visibility of your blogs.  For example, by sharing on social media and other newsworthy websites, as this can increase click-throughs to your website.

Blogging, when executed correctly can also be used as a strategy to increase traffic to your website for more targeted keywords. These may be keywords that you wish to home in on, that are not currently featured as focus keywords on your existing website pages.

Blogs can therefore improve your website SEO by not only increasing the possibility of website visitation, they can also help improve your website’s relevancy for specific targeted keywords or phrases to guide customers to your website.

 

Assists to increase leads

Producing a blog gives any business the opportunity to gather contact information from potential customers. Once gained, you then have the ability to convert them into qualified customers through the execution of a compelling email marketing campaign.

The key to building this profitable database is providing a valuable incentive to join or provide their contact details. For example, you could entice a reader to provide their email address in exchange for receiving a complimentary offer, service or downloadable content that is more valuable to them or provides further information than the blog they have just read.  This could be in the form of a free e-book, fact sheet, webinar, trial or cheat sheet.

Growing an interested database of potential customers, and using relevant content that helps guide them through their purchase journey is a growing tactic used by large and small companies worldwide.

 

Positions your business as a thought leader

Producing a blog gives any business the opportunity to gather contact information from potential customers. Once gained, you then have the ability to convert them into qualified customers through the execution of a compelling email marketing campaign.

The key to building this profitable database is providing a desirable incentive to join or provide their contact details. For example, you could entice a reader to provide their email address in exchange for receiving a complimentary offer, service or downloadable content that is more valuable to them or provides further information than the blog they have just read.  This could be in the form of a free e-book, fact sheet, webinar, trial or cheat sheet.

Growing an interested database of potential customers, and using effective content that helps guide them through their purchase journey is a growing tactic used by large and small companies worldwide.

 

Blogging is a strong marketing tool, utilised to engage with an audience to generate a response. Talk to us about getting started with blogging or improving the content of your current blogs for greater success.  We provide blog creation services including copywriting and content marketing, responsive website development, website management and social media marketing services for an integrated marketing approach.

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