Content Marketing Perth: What is Content Marketing?
In a nutshell, content marketing is all about giving your target audience the information they want, when they want it! The aim is to use quality content to communicate with your audience on the channels they love, to help solve their problems. By appealing to the audience’s needs, content marketing provides a business with the ability to lead prospective customers forward, during every stage of their path to purchase.
Today, content marketing is proving far more effective than traditional marketing in gaining a desired action from prospective and existing customers. Videos, infographics, blogs, your website, newsletters, e-books, case studies, apps, photos, podcasts and white papers are all examples of content marketing. Creating and distributing engaging and shareable quality content is more powerful than a TV commercial. It provides a business with the potential to not only increase visibility, but also directly generate leads and ultimately expand your client base.
Unfortunately, if not effectively planned, implemented or managed, the results will show. So before you decide to jump in and publish your first blog, post in Facebook or start an email campaign, it’s essential to develop a content marketing strategy that matches your business and communication goals.
Content Marketing Services
Content Marketing Strategy
Gaining the right expertise for SEO optimised content marketing or SEO copywriting services is paramount to success. Marketing Wing can work with your business to create a Content Marketing Strategy that will help you engage with prospective customers, build trust and drive action or leads. We’ll design a content marketing strategy that fits your budget and your business, amplifying your brand through relevant social media channels that target your existing and potential customers. Find out more about creating a Content Marketing Strategy that suits your business.
Content Creation Services
Rather than paying an SEO company hundreds or even thousands of dollars per month, start creating your own quality content to drive leads. We offer the marketing expertise to create a range of quality content, integral to your overall marketing and business goals. Our SEO content marketing copywriters will help you create trust with your audience through relevant, shareable content. Over time, this helps to build authority for your brand as a thought leader in your niche. We’ll help you create and distribute blogs, email marketing campaigns, website content, infographics and newsletters. No matter what you need, we can help create quality content that benefits your audience and encourages action.
Schedule an obligation FREE Consultation and discuss your content marketing needs.